A huge 26-metre tall piece of artwork, the iconic and beautiful Sylph of Spring, is being displayed on the side of the Royal Exhibition Building in Melbourne. "I honestly never thought it was possible to create something so extraordinary over scaffolding.”
The project length from start to finish was six months. Production of 600 m2 of printed mesh and finishing by Mesh Direct took four days using a Fujifilm Uvistar Pro8 5 metre wide device. Installation took another four days and was contracted out.
Background to the Sylph
In 2018, Museums Victoria was granted government funding for a rooftop deck giving 360-degree views of the Melbourne skyline from the 1880-built landmark. The Exhibition Building renovations started in early 2019.
However, Museums Victoria wanted to create something extraordinary which would create beauty rather than an eyesore while temporary scaffolding was up and renovations were underway.
They approached Mesh Direct, a company with expertise in grand format printing with the view to work together to create something spectacular for the façade of the Royal Exhibition Building. They wanted the best way to convey their images and ideas onto a giant canvas for maximum visual impact.
The Sylph of Spring, a magnificent painting found inside the walls of the Royal Exhibition Building’s dome, was selected to transform the 26-metre canvas. Mesh Direct’s in-house design team reworked the piece of art, preparing it to be printed on premium building wrap Banner Mesh. Mesh Direct and Museums Victoria worked closely together to ensure the artwork was coherent across all aspects of the project. Mesh Direct ensured that the colour saturation and quality of the image were as perfect as possible.
Once the artwork was completed and approved, Mesh Direct moved their attention to advising how best to install the building wrap. The unique shape of the building and the wrap meant a good installation was key to ensure artwork properly aligned. Zips helped ensure the artwork spanned across the whole area seamlessly and pockets were fixed to firmly secure the artwork in place.
The project went with flying colours thanks to the experience and expertise of Mesh Direct.
The result is a stunning success. Bronwen Sewell, Communications & Stakeholder Advisor for the Royal Exhibition Building said Mesh Direct were: “Unbelievably helpful and responsive, the Mesh Direct team understood the importance of ‘getting it right’ for this Melbourne icon. I honestly never thought it was possible to create something so extraordinary over scaffolding.”
It’s not too late to catch a glimpse of the Sylph of Spring if you’re in Melbourne. The artwork will be displayed on the side of the building until the end of the year. It’s one not to miss, or you can see a time-lapse video of the installation above.
Who is Mesh Direct?
Mesh Direct is one of Australia’s leaders in grand format printing and out-of-home advertising, supplying printed signage nationwide for both the trade and retail. All products are printed in Australia using superior quality materials and the finest inks. The company was founded by director Andrew Doenicke, who has over 10 years’ experience in the sign industry and is the key driving mind behind Mesh Direct. His talent is in how to turn an idea into a reality, providing key insights and a wealth of knowledge to both the team and clients.
Mesh Direct works with some of the largest (and also smallest) Australian businesses across a variety of industries. The company specialises in the construction industry and has a great depth of knowledge about building site applications and approvals for a variety of grand format printing.
The range offered includes: printed banners, fence mesh, fence signage, mesh banners, vinyl banners, printed shade cloth/scrim and corflute. By specialising in the construction industry, the company understands the best products for building sites, government projects, festivals and events. In working with a variety of trade companies all over Australia, Mesh Direct is able to provide printed signage from the smallest to biggest building sites in the country, with a nationwide logistics team.
Tel: 02 8003 3247
Email: sales@meshdirect.com.au
