Avery Dennison Graphics Solutions has opened submissions for its annual Wrap Like A King Challenge, with wrap installers from 53 countries invited to submit commercial, full print or colour change wrap projects for the chance to win thousands of dollars in prizes.
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| photo: Avery Dennison |
Australia’s two-time [2016, 2017] King of the Wrap World global champ Nick Caminiti of Melbourne’s Exotic Graphix told Wide Format Online that his team is weighing up a possible bid for a third title.
“At this stage there are no plans but we did just finish our work van which we are really happy with and is on the right track for a complex wrap. We’re not too sure at the moment if we will enter that or something else,” Caminiti said.
“Australia and New Zealand has consistently delivered exceptional creativity and execution, we can’t wait to see this year’s installations,” said Jordan Leach, senior business manager, Avery Dennison Graphics Solutions, Australia & New Zealand. “Once again, we look forward to demonstrating this region’s commitment to innovation on a global scale.”
This year’s global vehicle wrap contest will run June 3 through Aug. 30, 2019, and will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the King of the Wrap World.
Prize packages for 2019 are worth a combined total of over $US30,000, available to Regional Wrap Kings, Continent Wrap Kings and the King of the Wrap World. In 2018, more than 200 installers entered the challenge. You can submit your project here.
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| 2016 Wrap Like a King winner Toxic Rat, 1930 Ford Tudor by Nick Caminiti and Exotic Graphix |
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| 2017 Wrap Like a King winner LEI’D LOW, 1963 VW Beetle by Nick Caminiti and Exotic Graphix |
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Wrap Like a King 2018 winner: Mission Flyer 2.0 - by MetroWrapz (Florida, US) |
The Wrap Like A King Challenge has expanded over the past two years and this year’s competition includes South Africa for the first time.
“We’re also introducing the People’s Choice Award which allows the public to vote for their favorite project,” said Bill Podojil, vice president, Avery Dennison Graphics Solutions North America. “This new award will provide additional and well-deserved recognition for our valued customers. We’re astonished at the level of creativity and talent with each passing year, and we anticipate the submissions for the 2019 challenge to surpass our expectations.”
Participating nations make up 13 geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan, South Korea and South Africa. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome series, the ColorFlow Series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.
The 13 Regional Wrap Kings will win nearly $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will then go on to battle for royalty on their continents: North America, Europe, North Asia and Australia/New Zealand. The overall winner will be chosen by the judges as the best in show and crowned the “King of the Wrap World” at the 2019 SEMA Show, Nov. 5-8 in Las Vegas, Nevada.
Industry experts from around the globe will narrow down the field, picking the most impressive wraps to move on in each round of the Challenge. This year’s judging panel includes Peter Wright, a technical marketing manager with Avery Dennison Graphics Solutions, Australia/New Zealand.
The four continent winners will receive a four-night stay in Las Vegas for the 2019 SEMA Show, where the “King of the Wrap World” will be announced. The $3,200 prize pack for continent winners also includes personalized Wrap Like A King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop. The King of the Wrap World grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.
