New research commissioned by the UK sign and graphics industry’s leading trade association revealed that despite uncertain political times, optimism is high in the industry, with customers increasingly looking for creative design input from sign companies.
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| (photo ISA-UK) |
More than half (58%) of the sign industry decision makers who took part in the online survey reported that business turnover has increased in the past year, with a further 24% saying it has remained constant.
53% have seen customer numbers increase during the past 12 months and 31% said they stayed the same.
In terms of profitability, 46% of respondents said they have seen profits increase in the last year, with an average increase of 28%. A further 26% said profitability had remained constant.
“This is the first time we have commissioned industry-wide research and the results have been extremely interesting and positive,” says David Catanach, director of ISA-UK, powered by BSGA, formerly the British Sign & Graphics Association.
“More than half (57%) of the business decision makers who completed the survey agreed that there is plenty of work available in the sign and graphics industry and a 51% said that they think the industry is thriving.”
Rob Lambie, president ISA-UK, said: “Sign and graphics professionals are more integral to the wider marketing mix than ever before and 57% of survey respondents said that working with marketing agencies is a key part of their job. The survey has also confirmed what many of us in the sign and graphics community have known for years, that creativity is a massive part of our industry. 79% of decision makers said that their customers are looking for more creative input from their sign company these days and 80% agreed that design and innovation are very important to their business.”
Catanach said: “It’s great news that most survey respondents are positive about the state of the sign industry and their own businesses. As an organisation, our role is to support our members and help them thrive and grow so we will be using the research findings to inform our activity over the next 12 months. Our aim is for the ISA-UK Sign Industry Survey to become an annual project so that we can track viewpoints and provide an accurate picture to our members and the wider business world.”
For more information about ISA-UK, powered by BSGA, please visit www.uksigns.org
112 people took part in the survey.
42% are ISA-UK members and 58% are non-members.
65% of respondents represent businesses with ten employees and less.
