Logick Print & Graphics has won the Supreme Award at New Zealand’s premier printing industry awards event for its BeeNZ’s Manuka honey packaging. It’s the third time in eight years the small Auckland company has taken home the top honour. Admark Visual Imaging won the Sign & Display gold medal for its van wrap for a craft beer company.
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Bee NZ Premium Packaging Manuka Honey by Logick Print & Graphics |
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Pride in Print winners are usually announced at a glittering dinner event, which was cancelled this year because of COVID-19, so the 2020 virtual awards ceremony was streamed live online then released via YouTube video (see right).
Logick Print & Graphics' BeeNZ gift and presentation box had “class written all over it” according to one judge. The small Auckland print business has now taken out three Supreme awards in eight years for high-end packaging and printing work.
The box is designed to carry a pot of New Zealand’s top quality Manuka honey, complete with metal spoon and a passport hand stitched booklet. It also won best in category for Paper & Board Packaging. The box was designed by the Tauranga brand and advertising agency Society, for Katikati-based BeeNZ, which exports 90% of its honey to more than 13 countries.
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| David Gick of Logick Print & Graphics |
“The dark green was inspired by the deep remote bush of New Zealand where the high potency Mānuka is sourced,” said designer and Society co-founder Tom Lear. “The use of gold foil emboss paired with a more fluid blind deboss creates a luxury tactile feel, while a gold laminate finish on the inside of the box creates a beautiful glow on the jar. The jar inside is a black violet glass vessel sourced from Europe to ensure the product is kept at a premium level. Alongside the jar, there’s a gold hand-crafted spoon and hand stitched information booklet with gold foil details which all add to the overall finish.”
Judge Natasha Poznanovic described it as “a piece of art...what’s not to love,” before it was unanimously declared the overall winner.
Judge Shane Goggin said the gift box had obviously been through numerous machines, ‘all of it older equipment’ but was hard to fault. “Structurally, it would have been very hard to get the die cut angles correct, and it comes with the self friction hold for the jar plus a cardboard seal at the top for a tamper-free finish.”
The box catches the light and reflects up into the jar, and the booklet stitching is left untrimmed at one end to reflect the antennae of a bee. Debossed on four sides, with each foiled image telling a story, also impressed judges. The foiled images were a New Zealand map, a clock, a bee and a sunrise.
“The more we looked at it, the more detail we saw, and every detail was perfect. It was fascinating. This box goes a long way to being a collectable corporate gift. It looks expensive and luxurious, something people might keep,” Goggin said.
Logick’s first Supreme Award win in Pride In Print was in 2012 and it won again in 2017, also for its luxury honey packaging.
“This printer just keeps raising the bar – the work presented here is simply stunning,” said Awards manager, Sue Archibald . “It just shows that small companies can most certainly take on big ones and come out the champion, not just once in this case but three times! Now that’s a seriously impressive record.”
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| Sign & Display Print Gold winner: Hamilton Beer & Wine wrap by Admark Visual Imaging |
Entered by Admark Visual Imaging under vehicle graphics, the van wrap was designed to advertise the Hamilton Beer & Wine Company’s craft beer, with the wrap continuing over the roof. Featuring the image of a bearded, tattooed man alongside a full glass of beer, the entry was described as an ‘exceptional example of wide format printing’ and of vehicle wrapping.
Judge Grant Blockley said the degree of difficulty was first in the prepress and then in the wrapping itself. “Most of the work is in the prepress. Machines are only as good as what you put into them. This print is really good quality, the orange in the beer image screams at you. You have to get everything right in the graphics, they have to be perfect. This has good design and use of colour. The colour literally pops.”
As for the vehicle wrapping, he said that from the photos supplied, you could not see any seams or joints and there were many parts to the vehicle to navigate. “Car wrapping is a very skilled profession and the vehicle application in this entry is very good.”
Other judges agreed, saying the entry showed a ‘great adaptation of the artwork in wrapping around the van shape’, and that it was a ‘very vibrant print, helped by the use of bright orange’.
The Hamilton Beer & Wine company van was a one-off vehicle wrap. The company, however, has been in business for 28 years. As well as craft beer, it sells wines and spirits. It also runs monthly Beer Club tastings on site.
Other category winners:
Newspapers & Best Coldset Process; The Greenhouse, Horton Media Ltd. Publications & Best Digital Process; Our Portfolio Mindfood, Bluestar Constellation. Business Print; 50th Anniversary Guernsey Philatelic Bureau postage stamps, Southern Colour Print. Promotional Print; Crusaders Hellers collector’s cards, Kiwi Labels. Labels; Trinity Hill L’Eritage Gimblett Gravels, Multi-Color New Zealand. Flexible Packaging & Best Flexo Process; NZ Greenshell Mussels, SealedAir, Hamilton. Structural Design; Kombucha Bottle, APC Innovate. Specialty Products & Best Inkjet Process; I’ll Stand by You limited edition fine art print, Caxton. Print Finishing; Laminex Timber Veneer Brochure, Soar Print. Industry Development & Creativity; Rinse & Recycle label, Kiwi Labels. Rigid Packaging; Jagermeister Mini Fridge display, APC Innovate. The Print Industry Self-Promotion; 13 spirits display box, Rapid Labels.
For the full results and links to entry photos, CLICK HERE
