Shop! (formerly POPAI) will look at the best of global point-of-purchase retail marketing in the past 10 years as well as current trends in a webinar next month titled ‘Best of POP and Retail Marketing Activations 2010-2020.’ Meanwhile, six Australian retail marketing campaigns have won top awards at the annual Shop! Global Awards event.
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| Bendigo Bank store design by Public Design Group and The Shopper Collective, a winner at the 2020 global Shop! Awards |
“We will be sharing some fascinating case studies about some of the most visually high impact and commercially successful retail marketing activations gathered from our partners in Europe, US and Australia,” says Shop! ANZ.
“Join Shop! ANZ's Zita Watkin to review some of the world’s most iconic retail marketing activations and learn more about what made them stand out from the competition. This will be a truly global presentation with top activations shared by our wonderful Shop! affiliates in the US, Russia, France, Argentina and Brazil.”
Shop! ANZ General Manager Carla Bridge will complete the presentation with a look at this year’s Shop! Global Award winners to see latest point of purchase trends in the physical retail space.
Topics include:
Temporary and Permanent POP Displays
Experiential Marketing
Retail Technology
Visual Merchandising
Winning Global Shop! Awards Review
Introduction of Shop! ANZ POP Search Engine
Sponsors of the event include HP, IVE Group, Pegasus and Active Displays.
Six Australian winners at annual Shop! Global awards
Six Australian retail marketing campaigns have won top gongs at the annual Shop! Global Awards, against 17 other countries – the highest of any country.
MAAKE Australia, id8 Studio, XPO Brands, Public Design Group and Plump & Spry were recipients of the coveted awards which recognise excellence in point of purchase retail displays, activations, visual merchandising and store design.
Of the 18 Global Awards given on the night, Australians won six – two more than the previous year and more than any other country.
Download the full list of winners here.
WEBINAR
Tuesday July 21 - 11:30am AEST
Retrospective look at global POP activations
Note: If you booked one of the postponed March breakfasts, you have been automatically added to this event. Email shop@shopassociation.org.au if you have questions.
Price: Members $30 + GST, Non-members $60
Book webinar here.
Shop! is also offering The Shopper Marketing e-course, which is free to members.
Non-member EOFY special: Book by June 30, discounted price of $150 + GST.
Email shop@shopassociation.org.au
Shop! is the only global, not for profit industry association exclusively advocating for excellence in shopper marketing and retail experience.
The Australian and New Zealand chapter was founded by Tom Harris in 1996 and offers memberships, events, networking and an annual Awards program dedicated to the disciplines that make up the retail marketing sector. POP, shopper marketing, category management, experiential, trade marketing, activations, display, procurement, field marketing, visual merchandising digital retail marketing, insights, branding, and any other discipline not mentioned above that caters to the retail marketing environment.
With 20 offices covering 45 countries and over 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks and to our members.
