As COVID-19 uncertainty creeps back into national life, outdoor advertiser oOh!media is supporting efforts to spread positivity and kindness by participating in the Kind July initiative for the second year running.
“We are dedicated to doing our bit as a public space medium in what is a very challenging time for everyone in the community, especially in Victoria right now,” said Steve Reid, oOh!media’s chief people and culture officer. “Out of Home is a great way to get this positive message out there, especially as our Road and Retail assets are in prime positions to reach people, even during essential-only travel.”
Kind July is the brainchild of charity organisation Stay Kind, formerly the Thomas Kelly Youth Foundation, and it encourages Aussies to do one act of kindness per day for the month.
oOh! has also launched ‘Stay Strong Victoria’ messaging across local digital assets, designed to offer encouragement to Victorians currently experiencing lockdown conditions in the face of the ongoing pandemic.
Reid said the company was committed to using its community program and public space media to contribute to society, whether through public health messaging or sharing positivity, as in the case of Kind July and also oOh!’s partnership with the Kindness Pandemic grassroots campaign in March.
“oOh!’s support of Kind July last year was a great success, so we were only too happy to get behind the initiative once again, especially as 2020 shapes up to be a year when people need kindness most,” he said. “In addition to Out of Home support, we are also encouraging all oOh! staff to make the pledge themselves for a kinder July.”
Ralph Kell, director and CEO at Stay Kind, said the Out of Home support for Kind July would be crucial in getting more Australians to make a pledge for kindness.
“Kind July is driven by the notion that kindness is the true currency of humanity, and the Stay Kind movement believes that every one of us benefits when giving or receiving an act of kindness. For the first year of Kind July in 2019, we saw an outpouring of support from all around Australia. This year we know that the country needs it more than ever.
“If every Australian participated in Kind July, we would see around 775 million acts of kindness around the country during the month. Support from companies like oOh!media will help us make that a reality.”
Kind July is a month-long national initiative also supported by other media companies. For more information, visit www.staykind.org
