As audiences return to the streets in Auckland’s CBD, oOh!media New Zealand has unveiled the company's latest premium street furniture featuring both static and digital signage at the new transport hub in Quay Street.
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| The oOh!media NZ site on Quay St, Auckland |
oOh!’s new ‘Quay Hub’ has been launched as Auckland Transport’s Quay St enhancement project nears completion, and Precinct’s Commercial Bay development opens to the public.
Quay Street is a popular city centre street that connects people to the city through ferries, buses, trains and cruise liners and is set to become one of the most impactful Out of Home advertising locations in the country, says oOh!: “An eight-fold increase in people using this space is expected over the next 10 years.”
Telecom company Spark NZ is the first brand to take advantage of the premium location, signing an exclusive long-term tenancy that includes both the static and digital advertising assets.
“The oOh!media Quay Hub site is the perfect media asset for Spark to acquire with a long-term lease,” said Ally Young, Spark’s brand lead partner. “The location is situated in perfect proximity for incoming foot traffic to our new flagship Spark store in Commercial Bay, which is due to open its doors soon. We’re excited to see our campaigns come to life with the launch of Quay Hub.”
oOh!’s Hub sites comprise classic street furniture alongside bus shelter wraps, with the new Quay Hub also featuring a live digital screen.
“With all the development in this area and its proximity to key transport, retail and entertainment precincts, it will deliver significant audiences for advertisers from multiple modes of transport,” said Nick Vile, GM oOh! New Zealand. “With over 48 square meters of space for advertisers to work with and the ability to utilise digital assets, the options to engage this audience are endless.”
Jas Gierlinski, PHD Group business director at media agency PHD, said: “oOh! is a key partner for PHD and Spark, always looking to bring innovative media solutions to solve our challenges. This new site is a perfect example of working together on a solution that perfectly fits the brand aspirations. It’s an innovative way to use Out of Home for us, and the multiple formats allow for a range of Spark messaging across both static and digital formats. We’re excited to see it come to life and look forward to working to make the most of our tenancy with Spark, oOh! and other agency partners.”
