With the FIFA Women’s World Cup 2023 set to begin on Thursday night in Australia and New Zealand, outdoor media company QMS announced seven Sydney network special event advertisers will be part of the action.
Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband, and FIFA itself have joined forces with QMS’ City of Sydney digital street furniture network to showcase the history making event.
The campaigns will run across bespoke packs created for the event within the City of Sydney footprint. 73% of the panels are located within two kilometres of Sydney Football Stadium, official fan zones, pubs and clubs. QMS’ digital network combined with depth audience data analysis through Q-Data has allowed for the creation FIFA Women’s event specific packages.
"Optimised to deliver the greatest reach and impact, each advertiser will be able to amplify their presence where key events are happening to maximise their connection with the influx of audiences expected within the City of Sydney," QMS said.
Hosted in the southern hemisphere for the first time, the FIFA Women’s World Cup 2023 will be the biggest standalone women’s sporting event in history and will draw hundreds of thousands of people to Sydney.
The Matildas squad last week received a surprise visit from Olympic hero Cathy Freeman
“Like all of Australia, we are thrilled about the FIFA Women’s World Cup 2023 and will be cheering on the Matildas as they chase the Cup on their home soil,” said Mark Fairhurst - executive GM, QMS. “We are very excited to work with our commercial partners to mark this incredible sporting competition. The QMS City of Sydney network offers a rare out of home opportunity to target football fans as they travel to stadia, fan zones, pubs, clubs and represents a great way to get behind the Matildas and to support women’s sport.
“Women’s sport is vibrant, inspiring and increasingly popular. The FIFA Women’s World Cup 2023 will bring with it enormous cultural and positive change for participation in sport – especially in the lead up to the 2024 Paris Olympics Games.
“The FIFA Women’s World Cup 2023 will be a premier tourism and major event drawcard for Sydney and just as WorldPride and Vivid Sydney have shown recently – big events draw big audiences and there’s no place like the City of Sydney to bring that scale and excitement to life.”
The FIFA Women’s World Cup 2023 will be the biggest in history, with 32 nations competing across 64 matches for the title. It will take place in nine host cities and 10 stadia in Australia and New Zealand, marking the first time it has been played in two nations.
The opening ceremony and first match – NZ vs. Norway - will take place at Eden Park in Auckland on Thursday 20 July, followed later that night by Australia vs. Republic of Ireland at Stadium Australia in Sydney Olympic Park (8pm local time).
The World Cup final will be played on August 20 at Stadium Australia.
