Australian-owned global online design giant Canva’s new partnership with Warner Music Group and music licensing company Merlin will allow Canva customers to use music clips in their designs. The Sydney-based platform has 135 million global users who create an average of 250 designs every second.
“Labels and artists can get their music in front of millions of engaged creators in the UK, U.S., Canada, Europe, Brazil and Australia,” according to Canva - and will earn royalties when clips of their songs are used in published Canva designs.
Canva becomes the first visual design platform to add commercially released music clips at the point of creation for content that can be shared across multiple platforms. Starting later this year, the libraries of Warner Music Group (including Warner Recorded Music and Warner Chappell Music) and Merlin will be available for Canva Pro, Canva for Education and Canva for Non-profit customers to add music clips to their designs, with small teams using Canva for Teams to follow.
“Music is such a fundamental expression of creativity, and offers an inspirational starting point for many,” said Silvia Oviedo, Canva’s head of content, discovery and print. “We are thrilled to welcome Warner Music Group and Merlin to the Canva content ecosystem, and can’t wait to see what millions of music fans, content creators, educators and beyond design using content from their favourite artists.”
In addition to using popular songs in videos or carousels for social media, Canva customers can also add clips from their favourite tracks to presentations, internal training videos, educational videos and more. Canva recently launched Beat Sync, a tool in the Canva editor that helps users match their video footage to the beat of a selected soundtrack.
According to the company, exports of Canva designs using TikTok templates have more than tripled in the last year; overall, the number of videos created on Canva has increased 70% in the last 12 months.
Warner Music Group artists
“This collaboration with Canva will provide new opportunities for our artists to increase their reach and engage their fans, while also empowering Canva’s creator community to elevate their designs with our robust catalogue,” said Jessica Goldenberg, WMG’s senior VP, digital strategy and business development. “Together with Canva, we look forward to shaping the future of visual communication by enabling creativity in ways that are uniquely achievable with music.”
