Digital OOH revenue now accounts for 68% of net revenue, an increase over the 58.7% for the same period last year, the OMA said.

 

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The Out of Home (OOH) industry announced half year net media revenue of $543.5 million, up 11.9 per cent from $485.7 million for the same period in 2022.

“Digital Out of Home (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent for the same period last year," the OMA said.

“Half-year net media revenue category figures are provided from 2022 to capture the growth of the industry including OMA membership up to May 2023: 

Category figures 2023:

Roadside Billboards (over and under 25 square metres): $236.4 million

Roadside Other (street furniture, bus/tram externals, small format): $124.7m

Transport (including airports): $62.3 million

Retail, Lifestyle and Other: $120.1 million

Category figures 2022:

Roadside Billboards (over and under 25 square metres): $224.5 million

Roadside Other (street furniture, bus/tram externals, small format): $107.1m

Transport (including airports): $40.0 million

Retail, Lifestyle and Other: $114.1 million."

 
https://www.oma.org.au

 

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