Canon Production Printing Oceania (CPP) has announced the appointment of Rodden Graphics as a sales agent for the label and packaging sectors across Australia and New Zealand. The announcement follows the recent expansion of CPP’s product portfolio, with the sale, installation and servicing of Edale flexographic label and carton converting systems (a Canon company since 2022), alongside the new Canon LabelStream LS2000 digital label press.
Edale will be exhibiting alongside Canon Europe at Labelexpo Europe later this month with an Edale CartonLine machine running live on the stand
Craig Nethercott, Managing Director, Canon Production Printing Oceania, says: “Rodden Graphics brings a wealth of experience, deep market knowledge and strong customer relationships to our label and packaging business. Their proven track record with both digital and conventional solutions makes them an ideal sales partner.”
Rodden Graphics was founded in 2018 by James Rodden, and has built its name on providing expert guidance, tailored solutions and ongoing support. For the past seven years, Rodden Graphics has also represented Edale. James Rodden adds: “We are proud to extend our collaboration with Canon Production Printing Oceania. This appointment builds on our history with Edale and allows us to offer customers a comprehensive portfolio – from flexographic solutions to Canon’s groundbreaking LabelStream LS2000. Together, we’ll help manufacturers and converters across Oceania access the right technologies to future-proof their businesses.”
What’s in a name?
Edale, itself a Canon company and leader in flexographic printing and converting solutions, has recently announced that it will be renaming products within its label and carton product portfolio, aligning its offering more closely with CPP’s product range. The move, which is the first step in a wider refresh of its product portfolio, will include new naming conventions across both Edale’s label and carton platforms, now known as Edale LabelLine and Edale CartonLine.
Lachlan Buirds, Managing Director at Edale, says: “This is an important milestone for Edale, as we build on the strength and scale of our relationship with Canon. It’s more than a name change, it’s about bringing greater clarity, confidence, and cohesion to how we present our technology globally.
The move also aims to simplify the Edale product portfolio, with the next step to further categorise each machine to make it easier for customers to identify the right level of capability for their application. Edale is keen to point out that this is simply a logical name change, with no change to the technical specification of its machines, ‘which will all continue to showcase Edale’s signature engineering quality and intelligent automation features’, including AiiR registration technology and high-definition print modules.
