On Friday 28th November, 2008 in Bangkok at the inaugural FESPA World Expo Asia Pacific 2008 HP outlined its strategy to reinforce its leadership position in the large-format digital printing segment with its expanded portfolio targeting the growing indoor and outdoor signage market in Asia Pacific and Japan.
In large-format printing, HP has stated that it has held the number one position with 37% market-share in the A1 and above category in Asia Pacific and Japan for Q2 calendar year 2008(Source: IDC Asia/Pacific Quarterly Large Format Printer Tracker, 2008Q2, September 2008).HP has held the number one position for 22 consecutive quarters in the region(Source: IDC Asia/Pacific Quarterly Large Format Printer Tracker, 2008Q2, September 2008).
”HP is dedicated to providing the broadest portfolio of large-format digital printing technology and end-to-end solutions, along with an unwavering commitment to our customers’ success,” said VS Hariharan, Vice President of Graphic Solutions Business, HP Imaging and Printing Group, Asia Pacific and Japan. “The additions to HP’s portfolio strengthen our leadership position in the large-format printing industry by providing our customers with leading products and solutions that help them grow profits, meet new challenges and capture business opportunities.”
Capitalising on the growing market opportunity for outdoor advertising, HP outlined its strategy to solidify leadership in the signage industry. Globally, the market for outdoor advertising is projected to grow by US$4.81 billion to reach US$29.86 billion by 2010, with Asia Pacific being a key driver of worldwide growth at a 10.18% compound annual growth rate from 2007 to 2010(Source: Global Industry Analysts Inc. "Outdoor Advertising: A Global Strategic Business Report” May 2008).
HP plans to capture the market and maintain its industry leadership in the region through:
· Continued product innovation – HP will continue to introduce leading new products and solutions to defend its leadership, and grow market share across various large-format printing categories.
· Strengthening of customer and sales teams – HP will be expanding its customer service team with more hardware and application engineers and specialists to expand geographic coverage in emerging markets, as well as reorganizing its sales force into teams of specialized product segment experts to provide tailored, in-depth support for customers in the region.
· Increased infrastructure investment – To better meet customer needs, HP will be setting up a HP Scitex regional training centre in Hong Kong by early 2009. In addition, HP will be increasing the inventory of related spare parts to better meet increasing demands of customers in the region.
HP Australia
www.hp.com.au/graphicarts
