Printing companies should not be restricted by believing innovation comes from technical knowledge only and may be out of their reach because of cost or lack of expertise.
According to Alan Ryan, Executive Director of the Hargraves Institute, innovation is not necessarily about creating anything new, but more about what you do with what you know.
Mr Hargraves is currently doing a series of keynote presentations around Australia as part of the Printing Industries’ ‘Innovate or Stagnate the Why? How & What?’ printing industry forums.
He believes that no business can be isolated from the need to constantly encourage new thinking about the way they do things from customer engagement through to products offered and production.
“In the middle of the last century Albert Einstein said that the definition of insanity was repeating the same action and expecting a different result,” he said.
“If Einstein was alive today he would say that the definition of insanity was repeating the same action and expecting the same result.
“Today’s world is changing around us so fast that it allows excellence in repetition to predict future success.”
Mr Ryan said that the Apple corporation, the world’s largest most successful company, does not invent things.
“Apple did not invent the MP3 player or the mobile phone; they just did them better.
“The lesson from Apple is to look around and capitalise on the inventiveness of others and do it better.”
This week sees the completion of seminars in Adelaide and Perth. Mr Ryan will be presenting in Brisbane on 4 June, Sydney 5 June and Melbourne 7 June.
The Brisbane session will be held at the Brisbane International Hotel while both the Sydney and Melbourne sessions will be hosted at their respective Printing Industries’ state offices.
Bookings close this week and seating is being finalised on a first come basis. Information on each city session is available by contacting innovation@printnet.com.au or by calling your local Printing Industries office on 1800 227 425 or via this link.
Printing Industries Association of Australia
www.printnet.com.au
