Twenty companies/consortiums have responded to the Outdoor Media Association’s Expressions of Interest (EOI) to build an Automated Transaction Platform that will create a one-stop hub for the buying and selling of Out-of-Home (OOH), across all formats in Australia.
The EOI was in market from 9 June to 3 August, and responses have been received from companies/consortiums based in Australia (Sydney, Melbourne, Adelaide and Brisbane), the USA, UK, Spain, India, Dubai and Portugal.
“We have been impressed by the calibre of responses to the EOI. It’s a challenging project so it is heartening to see the wide variety of technology solutions presented by the proponents. We believe garnering this much national and international talent bodes well for the development of this platform which will be a world first for the Out-of-Home industry”, said Grant Guesdon, General Manager, MOVE (Measurement of Visibility and Exposure) and the architect of this new venture.
All respondents are currently being given the opportunity to speak to their proposals and demonstrate their capabilities. The intention is to draw up a shortlist of proponents who will be invited to respond to a detailed technical specification as part of the RfP.
It is expected that the RfP will be released in early December 2015 with the winning company or consortium announced in February 2016.
Outdoor Media Association of Australia
www.oma.org.au
