Avery Dennison Graphics Solutions has announced that Toxic Rat by Nick Caminiti, car wrap installer at Exotic Graphix, was named the King of the Wrap World in the “Wrap Like a King” Challenge at the 2016 SEMA Show.
Caminiti competed against 223 other installers from 21 countries to earn the title of King of the Wrap World 2016.
“As soon as Richard Rawlings announced my name I couldn’t believe it,” said Caminiti. “My team and I at Exotic Graphix worked so hard to design a unique, creative and technically challenging wrap. It’s an honour to be recognised as the 2016 King of the Wrap World and the first king of our region for our hard work and effort. I’d like to thank my family and friends, especially my wife, for all their support. We can’t wait to take the trophy home to Australia and show it off!”
Caminiti used Avery Dennison Supreme Wrapping Film Diamond Silver with DOL 1460 overlaminate film to complete his entry in the Challenge. According to Caminiti, the entry’s design was inspired by the 1960s and the printed film created a look that would not be possible with custom paint. To achieve the Toxic Rat design on the back of the car, the rat was airbrushed and scanned in high definition, before it was printed on the DOL 1460 overlaminate. In addition to its exterior, the interior of the 1930 Ford Tudor was wrapped to give the entry a cohesive look.
Caminiti’s King of the Wrap World prize package includes a four-night stay in Las Vegas to attend the SEMA show, an Avery Dennison Wrap Class of his choice, a personalised 67” Race Ramp product and a Wrap Like a King T-shirt. In addition, he will receive a King of the Wrap World trophy, and almost US$1,000 worth of marketing support from
Avery Dennison, including localised and targeted Facebook advertising promoting the winner and its business, exposure on the Avery Dennison Graphics Solutions website and a print advertisement in a trade show publication.
The complete prize package is valued at almost US$5,000.
A panel of eight industry judges chose the King of the Wrap World as well as regional kings from North America East, Midwest, East, South, Canada, Europe and Australia/New Zealand regions. The 2016 Challenge judges included Justin Pate, Peter Wright, Molly Waters, Myles Kovacs, Vilmar Klok, Nuno Gomes and Hans Bruins.
“It was great to see such a high level of workmanship and effort in this year’s entries.
The competition was tight among the eight regional winners, but Caminiti’s entry really stood out,” said Wright, Wrap Like a King judge and technical marketing manager, Avery Dennison Graphics Solutions, Australia/New Zealand. “As a first time judge, I just want to say, ‘It’s harder than it looks!’ The panel had a difficult time, but Caminiti deserved every vote and the ultimate crown.”
The judges evaluated 224 total submissions based on the criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal, and uniqueness of the design.
“We are extremely proud of Nick and his team for creating history with Avery Dennison for this double victory. He has displayed great creativity and understanding of our product characteristics by mixing and matching several Avery Dennison films,” said Jordan Leach, Australia & New Zealand business manager, Graphics Solutions. “It was
clearly a challenging task but Nick and his team certainly delivered. The high level of workmanship to achieve this outcome is very impressive.”
Wrap Like a King official rules, judges and prize information are also posted at www.wraplikeaking.com
Avery Dennison
www.graphicsap.averydennison.com/carwraps
