Over 100 guests were on hand to explore Océ Australia’s new Customer Experience Centre which opened this week at its head office in Clayton, Melbourne.
The facility designed to ‘inspire the world of print, to print the world’ takes up most of the ground floor of the building which has been transformed into a product showcase.
“We believe Océ is quite unique in the market, in that we understand that it’s not just about the product – it’s about what our brand means, the experience we create for and with our customers, and the vision we share, for our business and for theirs,” said Craig Nethercott, Océ Australia’s managing director, who welcomed guests to the new facility. “This new CEC is at the heart of our headquarters, providing us with a unique opportunity to connect with our customers."
The company’s range of market-leading machines from both the Display Graphics (DG) and Technical Document Systems (TDS) ranges were in action on opening night. Headed by the flagship Océ Colorado 1640 roll-to-roll printer featuring the company’s UVgel technology and an Océ Arizona 1380 model from its recently-released 1300 range, a ProCut digital cutting system – all powered by ONYX end-to-end PDF workflow software and ProCut digital workflow and cut preparation software, and integrated Océ Arizona Xpert self-learning technology. ColorWave and PlotWave printers, for both display graphics and architectural, engineering and construction applications, were also on show.
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| Craig Nethercott, MD Océ Australia at the CEC opening in Melbourne |
“We want our customers to come here and explore new opportunities, but also to connect with as many of our people as possible, from operations and logistics, to our service personnel, the customer service team who are our first point of contact for sales and service calls, to our marketing team, finance and HR experts,” Nethercott said.
Using a range of flexible and rigid media, the Océ team produced an array of applications on the spot, while more were on show in the ‘Ideas Lab.’
“In an increasingly competitive market, innovation is important for two reasons,” said Nethercott. “Firstly, it gives you a point of difference – something to take to new prospects and a reason to go back to your existing customers. Secondly, it adds value, allowing you to improve profitability with higher-margin products.”
The new Centre's glass entry doors feature printed decals and lead directly into the Ideas Lab, which is dominated by a floor-to-ceiling faux-brick wall created using Océ’s dimensional Touchstone print technology available on Océ Arizona printers.
CEC’s showpiece – a multi-media printed wall featuring everything from acrylics and MDF, to glass and ceramic tiles, display boards and corrugated iron. The company has even printed a pair of thongs and an electric guitar to demonstrate the potential.
Printed coffee cup holders and ceramic tile coasters adorn a range of print-topped tables; a printed canvas ottoman, a lamp with a printed shade and posters produced on the Océ ColorWave printer.
